智能垃圾箱項目策劃書

專業(yè)名稱： 市場營銷

班 級： 111601

學(xué)生姓名： 梁寶

學(xué) 號： [1**********]8

指導(dǎo)教師： 李亨英

二零一五年六月

摘 要

活垃圾造成的污染一直是中國最嚴(yán)重的社會公害之一。鑒于改革開放以來中國經(jīng)濟(jì)的高速發(fā)展、城市數(shù)量以及人口顯著增加、城市規(guī)模和范圍不斷擴(kuò)大、城市化進(jìn)程的加快，中國城市生活垃圾產(chǎn)量不斷增長，尤其是近年來，隨著經(jīng)濟(jì)的迅猛發(fā)展，公共場合的垃圾不能很好的收集，造成垃圾污染環(huán)境和影響市容的問題也越來越嚴(yán)重。所以，把垃圾良好的收集、處理，防止環(huán)境污染，保護(hù)環(huán)境，維持生態(tài)平衡創(chuàng)造良好的市容市貌，已成為社會發(fā)展的一項重要舉措。而就如何科學(xué)合理的收集和處理垃圾，垃圾箱的設(shè)計起著直接影響作用。于是基于調(diào)查的基礎(chǔ)上，響應(yīng)社會需求，我們設(shè)計的智能垃圾箱應(yīng)運而生。

關(guān)鍵詞：職能；垃圾箱；環(huán)保

Abstract

Living garbage pollution has been one of the most serious social public hazards in China. Because of the high speed development of China's economy since the reform and opening up, number of cities and the population increased significantly, the urban scale and scope expands unceasingly, the speeding up of urbanization, city life garbage output growing in China, especially in recent years, with the rapid development of economy, public garbage cannot very good collection, environment and the city garbage pollution problem is becoming more and more serious. Good so, put the garbage collection, processing, to prevent environmental pollution, protect the environment and maintaining ecological balance to create a good districts, has become an important measure of social development. And how to scientific and reasonable collected and disposed of the rubbish, trash can play a direct impact on the design. Then based on the investigation on the basis of the response to the social needs, we design intelligent dustbin arises at the historic moment.

Keywords ：intelligent ；dustbin ；environmental protection

目 錄

第1章 項目介紹 ??????????????????????????11.1 項目開發(fā)背景??????????????????????????11.2 項目創(chuàng)新????????????????????????????21.3 項目描述????????????????????????????21.4 技術(shù)來源 ???????????????????????????3第2章 目標(biāo)市場 ??????????????????????????42.1 市場調(diào)研????????????????????????????42.2 需求分析????????????????????????????52.3 競爭分析????????????????????????????52.4 市場細(xì)分????????????????????????????52.5 目標(biāo)市場選擇??????????????????????????52.6 市場定位????????????????????????????5第3章 經(jīng)營戰(zhàn)略 ??????????????????????????53.1 公司精神????????????????????????????53.2 經(jīng)營理念????????????????????????????53.3 戰(zhàn)略目標(biāo)????????????????????????????63.4 競爭戰(zhàn)略????????????????????????????63.5 經(jīng)營模式????????????????????????????7第4章 營銷策略 ??????????????????????????74.1 產(chǎn)品策略????????????????????????????74.2 價格策略????????????????????????????84.3 分銷策略????????????????????????????84.4 促銷策略????????????????????????????8第5章 運行機(jī)制 ??????????????????????????85.1 公司法律形態(tài)??????????????????????????85.2 公司性質(zhì)????????????????????????????95.3 基本制度????????????????????????????95.4 組織結(jié)構(gòu)????????????????????????????9第6章 初期運作??????????????????????????126.1 公司選址 ???????????????????????????126.2 工作準(zhǔn)備 ???????????????????????????126.3 人員招聘 ???????????????????????????136.4 運作時間計劃 ?????????????????????????14第7章 財務(wù)預(yù)測 ?????????????????????????147.1 資本結(jié)構(gòu) ???????????????????????????147.2 銷售預(yù)測 ???????????????????????????147.3 成本預(yù)測 ???????????????????????????157.4 利潤預(yù)測 ???????????????????????????167.5 投資回收預(yù)測 ?????????????????????????16

第8章 風(fēng)險管理 ?????????????????????????16